Bye bye, bacon egg burritos: Some Taco Bells will stop serving breakfast
Some Taco Bell restaurants are going to stop serving breakfast in the coming months.
A "small minority" of franchise-owned Taco Bell restaurants have decided to cut breakfast in an effort to "streamline" menus, according to statement from Taco Bell obtained by USA TODAY on Friday.
The menu change is set to impact an undisclosed number of locations in markets across the country in October. The 500 Taco Bell restaurants out of 8,500 that are company-owned will continue to serve breakfast, according to Taco Bell.
Taco Bell gave its franchises the choice to opt out of serving breakfast so that both parties "have the flexibility to focus on key drivers of growth," Taco Bell.
"Taco Bell is constantly evolving our menu to better serve our franchisees, team members and fans," the company said. "With that said, breakfast will continue to be served in the majority of Taco Bell restaurants as only a small minority have opted out of serving breakfast."
'We're still committed to breakfast,' Taco Bell says
Taco Bell says that breakfast is still important to the company, that it's "confident" about its offerings and that the breakfast menu's "performance continues to improve through Q2 2024."
"Our Breakfast Crunchwraps and Breakfast Burritos are simple yet craveable," Taco Bell said in a statement. "That’s why we are continuing to serve breakfast in the majority of our restaurants, including all company-owned restaurants."
The ability to give Taco Bell franchises the option to opt of breakfast is another example of the corporate brand listening, taking feedback and making changes to support overall growth, Taco Bell said.
It also gives Taco Bell franchise locations the ability to focus on serving what their community craves or focus on other dayparts like lunchtime and the new Cantina Chicken Menu, according to Taco Bell.
Taco Bell plans to "ramp up" its coffee program and continue to test new breakfast items in company stores in response to "this breakfast reset moment."
"All Taco Bell locations, regardless of their decision about breakfast, will be open at 9 a.m. or earlier, serving the rest of the menu," according to Taco Bell.
Find out if your local Taco Bell will stop serving breakfast here.
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