Taco Bell is celebrating Baja Blast's 20th anniversary with freebies and Stanley Cups

After 20 years of this fan favorite drink Taco Bell is celebrating its Baja Blast with freebies and a new turquoise-colored delicacy for your tastebuds.  

The Mountain Dew Baja Blast was created exclusively for Taco Bell and since its debut in 2004, the tropical lime-flavored soft drink has become a frequent addition to many customers orders.  

“We’re extremely proud of the synonymous, iconic duo Taco Bell and BAJA BLAST have become,” Chief Marketing Officer at Taco Bell, Taylor Montgomery, said in a statement.  “We’re celebrating this incredible milestone just as much as our die-hard Baja fans and can’t wait to share even more epic experiences, innovations and rewards.” 

The love Taco Bell customers have for the Baja Blast has not gone unnoticed and Mountain Dew announced plans to continue adding more Baja Blast options to the Taco Bell menu this year.  

“We’re constantly inspired by our fans and feed off their energy, which drives our urge to deliver breakthrough innovations and exclusive offerings to thank those who have supported us – whether it’s our diehard fans from day one to new consumers who continue to join our fandom each and every day.” JP Bittencourt, vice president of marketing at Mountain Dew said in a statement.  

Here is what you need to know about the Taco Bell Baja Blast deals.

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Taco Bell and Mountain Dew launch new Baja Blast deals  

To celebrate the Baja Blast’s 20th anniversary or “Bajaversary” the fast-food restaurant chain is offering the following deals:  

Free Baja Blast drink: Baja Blast lovers can celebrate the Bajaversary by sipping on the turquoise-colored drink frozen, with ice or without for free only on July 29. Customers can order the medium-sized Baja Blast fountain drink or regular-sized Baja Blast Freeze at their local Taco Bell or order it through the Taco Bell app.  

Stanley X Bajaversary Tumbler: If you want a Stanley cup and love the Baja Blast, this freebie is for you. On Aug. 13 at 2 p.m. PST in the Taco Bell app rewards members will have the chance to win a limited-edition Stanley X Bajaversary tumbler from the Tuesday Drop section. The first 20 customers to redeem one of the tumblers on the day of the drop will be able to enjoy free Baja Blast for a year.  

Baja Blast Gelato: After a limited release in 2023, the Baja Blast Gelato will debut at Taco Bell’s across the country for a limited time only starting on Sept. 3 for rewards members. The gelato that is a creamy and delicious treat, will be available to Taco Bell Rewards Members in the Taco Bell app.  

$1 Happier Hour: Baja Blast lovers can sip on their favorite drink for a dollar. Customers can order a $1 medium-sized Baja Blast fountain drink or regular-sized Baja Blast Freeze Every day from 2 p.m. to 5 p.m. local time.  

In addition, Taco Bell also revealed that it plans to debut it's Baja Blast Pie later this year.

Ahjané Forbes is a reporter on the National Trending Team at USA TODAY. Ahjané covers breaking news, car recalls, crime, health, lottery and public policy stories. Email her at aforbes@gannett.com. Follow her on Instagram, Threads and X (Twitter) @forbesfineest.

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