In the chicken sandwich war, a new fighter enters the ring: Popeyes adds TRUFF spicy mayo

It’s a new mashup made for chicken sandwich lovers who crave more heat and fancier flavor.

For a limited time, Popeyes is serving up its original chicken sandwich topped with TRUFF’s Spicy Mayo, which gets its kick from a combination of red jalapeno, mayo and black winter truffle.

The Spicy TRUFF Chicken Sandwich is available nationwide and for delivery for a limited time, Popeyes said. Prices start at $6. 

“It initially might not make sense to a food connoisseur to crave truffle on a fast-food chicken sandwich,” said Sami Siddiqui, president of Popeyes, said in a statement.

But that's what Nick Ajluni, co-CEO at TRUFF, said he and fellow founder Nick Guillen craved when they first started their company. They used to drizzle their truffle-infused products on fast food. Today the products are popular with Oprah and other celebrities.

You can also add a side of TRUFF Spicy Mayo to other Popeyes dishes such as Homestyle Mac & Cheese or Cajun Fries for $1.

Spicy sandwiches have turned up the heat on the nation's chicken sandwich wars in recent years, with sizzling competition from fast-food joints like McDonald's to Chick-fil-A.

To drum up interest in the new chicken sandwich collaboration, Popeyes is putting on a “So You Think You're Fancy?” TikTok contest to win a spot on the the "yachtsteraunt," which sets sail next spring.

Participate by posting a TikTok video and tagging #PopeyesContest showing how you “get fancy” with the Spicy TRUFF Chicken Sandwich.

Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.